There is such a large variety of promotional gifts to choose from it can sometimes be difficult to choose the right promotional gift for your needs. Keep in mind the purpose for which a promotional gift is going to be used. For example, if you are going to an event such as an expo, you will need an item that will draw attention to your stand.
Choose an item that will be relevant immediately, something that can be put to use straight away. For example, if it is winter, choose something like a branded coffee mug packaged with hot chocolate and marshmallows for one. Lastly, consider your audience by trying to imagine what they will really use.